|A nice special-occasion dress for sale last weekend in Harvard Square.|
I stopped in a few clothing shops this weekend, and was, I have to say, dumbfounded. There were logos on the outside of everything. Everything! Sure, I couldn’t find a pair of flip flops without a logo, no surprise there. But then I went into a boutique, and there were designer labels on the outside of dresses! And a leather jacket. Would you spend a few hundred to advertise someone else’s business? I’m thinking someone will. Almost every article of clothing in this store had a label on the outside. And they are still in business. People will get used to anything, apparently.
Lisa Ray, founder of Parents for Ethical Marketing, was flabbergasted when she ran into Disney-branded paint, at the hardware store this weekend. But why would you not brand your products, and miss out on these golden marketing opportunities? It works for sneakers and jeans. Why not everything else? Seems like not too many people are objecting, so… let’s take it a little further.
|There’s the designer logo embroidered on the outside of the waistband with gold thread.|
|Leather jackets with logo sewn onto shoulder|
I find it very hard to find outerwear already because I refuse to be a walking billboard. I chose a cross-country ski jacket based on whether I could snip off the logo on the front. (Okay, but I’ve compromised here and there. It’s cold in Boston.) Lately I’ve noticed the manufacturer of my favorite wool socks have started putting their name across the toe, the better for anyone else to see when I’ve got my shoes off. I filled in the white lettering with a permanent marker, with some success. Am I the crazy one? My kids think so, yes. But just a few weeks ago, Morgan Spurlock’s logo-emblazoned suit jacket looked like satire. Today, well…
|Morgan Spurlock dressed for success.|
Spurlock, maker of the hilarious and eye-opening documentary about McDonald’s , “Super Size Me,” is now making a film about product placement, and has actually gotten companies to fund it. Check out the website of his major funder, Pom Wonderful.
What do you think about logos and labels on clothing? Do you refuse to buy? Cover it up? Cut it off? Buy despite the intrusive marketing? Or is the label the reason you bought the thing?