Brazil bans advertising to children

marketing in school

Banned because it's abusive. Amazing to see a country respect children's needs over corporate profits. When will the U.S. do the same? Here is a summary based on a Consumers International article: The National Council for the Rights of Children … [Read more...]

What can I do to help protect all children from harmful media messages?

Kids need freedom to explore on their own

I spent last weekend at a conference full of energetic and committed people working to protect children from corporate marketing practices that harm children’s health and well-being for profit.  It was the 8th international Consuming Kids Summit in … [Read more...]

Art inspired by marketers who unfairly target children

"Touch-Me-Not"

A special treat today. Works of art, one a poem and one a mixed-media drawing/collage, that draw inspiration from a sense that children are unfairly targeted by marketers in our society. This is a work by Massachusetts mixed-media artist Edward … [Read more...]

Clydesdales at the Superbowl: Does Budweiser market its beer directly to kids?

budweiser ad2

Did you see the Budweiser ad during the SuperBowl that featured a heartwarming story about a horse who remembered the many who helped to raise and train it? It was a touching story. See if you can recognize the persuasive technique, via the Media … [Read more...]

M-rated video games cross-promoted with children’s building toys

megabloks1

If Halo is rated M for mature game players only, then why the cross-promotion with Megabloks, intended for ages "8 and up"? Please watch this promotional video (or see screenshots below). Please note that the video includes the Xbox logo. How … [Read more...]

Vote today in the bad toy contest

cell phone monkey

It’s the TOADY. I do enjoy this annual contest, to select the worst toy of the year, as a counterpoint to the Toy of the Year award – the TOTY – which is sponsored by the toy industry. Sometimes the choices in both contests are strikingly … [Read more...]

Around the web raising awareness of harmful messages to children

Around the web raising awareness of harmful messages to children

 For today, media messages to children that parents should be aware of:Shaping Youth: Boys, Body Image and Sexualization: An Equal Opportunity Destroyer Shaping Youth photoChristian Science Monitor: Disney bans junk-food ads, but seeks to … [Read more...]

Not a friend of Legos, anymore

Not a friend of Legos, anymore

Source: TheBrickBlogger.comLego Friends? Not your girls' friend. Did girls not have enough choices in the doll category? Why doesn’t Lego focus on creating parts for things that girls like to BUILD, instead of more dolls with a selection of handbags? … [Read more...]

A reading list from the @mktgchildhood Twitter timeline

Example of marketing in schools

Time again for a roundup of interesting reading I have found and posted on Twitter with a focus on the topic of selling our kids to the highest bidder.(Do you follow me on Twitter? If you are interested in the topics we talk about here, then please … [Read more...]

Ads on school buses, ads on thighs: This week in the world of media

I have learned this week that a lot of people are interested in positive, non-sexualized images of female athletes. I’m glad. What else? Read on:These states have legislation pending to allow ads on school buses:Florida, Idaho, Kentucky, Ohio, … [Read more...]

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