Sexist toy marketing: Does it really matter?

My First Washing Machine - "Girls Only!"

Only if you are concerned about women's stalled progress in STEM fields, and how that potentially effects their own futures in terms of income and fulfilling careers, as well as the innovative and competitive strength of the overall U.S. economy. No … [Read more...]

What can a boy be?

A boy and his dad

On the first nice day of spring in the Boston area, I caught site of this little boy pushing his pink stroller alongside dad, who was pushing his own stroller. Read about the problems with pink marketing at The Mamafesto: Beyond boxing girls in … [Read more...]

Inspiring toy ad for girls, just in time for holiday shopping season

The three girls in the ad, bored silly by pretty pink princess TV advertising, take action.

A few things about this ad: (see update, No. 4 item, below) 1. It's inspiring. Marketing does have an effect on all of us, but especially children. There are  many girls who are going to see this ad and be inspired to make cool stuff. Older girls … [Read more...]

Looking for better options this Halloween?

A Mighty Girl costume choice

This dad went shopping with his two daughters for a Halloween costume. At the super store they found a "boys career" section with doctor, fireman and astronaut costumes. What was in the girls "career" section? Trick question. No such section. But … [Read more...]

#BraveGirlsWant take back media campaign kicks off Friday

BGA flashmob dance

If you are anywhere in or near New York City tomorrow, Friday, Oct. 11 – the second International Day of the Girl Child – get yourself and your daughters down to Times Square for the kick off of the Brave Girls Alliance campaign. They are … [Read more...]

Parents see their children hurt by stereotyped toy marketing, demand that retailers stop

lettoybetoys

Some parents across the pond decided they have had enough of the gender-stereotyped toy marketing that is being pushed on their kids by retailers. They got organized, and less than a year ago, Let Toys Be Toys burst onto the scene. They have had … [Read more...]

Baby apps, teen films, Stride Rite, Marissa Mayer, female-centric media or lack thereof, media research, Miley and Robin

Marissa Meyer, Yahoo CEO, poses for Vogue

This week, a mish-mash of media readings.  First of all, I'm grateful to my friend Melissa Wardy of PigtailPals for putting together this discussion for parents about the Miley Cyrus performance on MTV's music video awards show this weekend. What … [Read more...]

Just a toy? No.

How many times have I read an article criticizing stereotyped toys and toy marketing followed by a bunch of comments to the effect that "Relax, it's just a toy." What these misguided commenters fail to understand is the importance of play to … [Read more...]

Online roundup: Disney critique, food marketing, modeling bad taste, women (not) on big screen, stereotypes hurt boys

In Snow White the message is: "It is important to be beautiful on the outside in order to be rescued.”

Every week I read compelling stories online that I usually find via Twitter and then share via Twitter. To make sure my precious blog readers don't miss these great pieces, I'm going to try to post excerpts from the best more frequently. Modern … [Read more...]

More social action news: Collaborating for positive messages for girls

Merida

The sexy Merida transformation sparked outrage, and now it has sparked something positive. Activists in the fight against sexualization of girls have formed the Brave Girls Alliance to work for healthy media images and messages for girls. The … [Read more...]

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