Brazil bans advertising to children

marketing in school

Banned because it's abusive. Amazing to see a country respect children's needs over corporate profits. When will the U.S. do the same? Here is a summary based on a Consumers International article: The National Council for the Rights of Children … [Read more...]

Victoria’s Secret wants you to love your body

LoveYourBody.irony

So that's what those ads are about. They actually want me to love my body, not feel totally crappy about it so that I will rush out to buy an undergarment intended to make it look more appealing to other people.   File under … [Read more...]

What can a boy be?

A boy and his dad

On the first nice day of spring in the Boston area, I caught site of this little boy pushing his pink stroller alongside dad, who was pushing his own stroller. Read about the problems with pink marketing at The Mamafesto: Beyond boxing girls in … [Read more...]

Sports Illustrated’s Barbie cover and media blitz: Selling sexual objectification to little girls?

Barbie - SI

So let's look at the big picture. A corporation that controls a huge amount of media - Time Warner -  will place a doll on the front cover of the Swimsuit Edition of Sports Illustrated - a sports magazine issue that showcases women's bodies not as … [Read more...]

Gender stereotypes hurt boys, too

The Mask You Live In

Hyper-masculinity is the message. Who gets hurt? "Compared to girls, research shows that boys in the U.S. are more likely to be diagnosed with a behavior disorder, prescribed stimulant medications, fail out of school, binge drink, commit a … [Read more...]

Longitudinal study shows Media Literacy is a key tool in youth violence prevention

In the curriculum, students deconstruct images such as those on video game packaging

Today, some very positive and exciting news that I've been keeping from you for too long. A University of California at Los Angeles study found that Media Literacy is an effective approach to youth violence prevention and to reducing other negatives … [Read more...]

New York joins Massachusetts, introduces Media Literacy education legislation

Linda B. Rosenthal, New York Assemblymember, introduces Media Literacy bill

This seems like a good time to mention that the publisher of this blog is also founder of Media Literacy Now, an organization that is working to raise the national level of public discourse on Media Literacy by sparking legislative activity in each … [Read more...]

Hollywood: Action movies with male leads are too risky

47Ronin

Hollywood movie executives are rejecting action-adventure movies featuring male protagonists, concluding that, given the box-office flop of 47 Ronin, with Keanu Reaves, male-led action movies are just too risky. The big-budget samurai film debuted … [Read more...]

Inspiring toy ad for girls, just in time for holiday shopping season

The three girls in the ad, bored silly by pretty pink princess TV advertising, take action.

A few things about this ad: (see update, No. 4 item, below) 1. It's inspiring. Marketing does have an effect on all of us, but especially children. There are  many girls who are going to see this ad and be inspired to make cool stuff. Older girls … [Read more...]

Looking for better options this Halloween?

A Mighty Girl costume choice

This dad went shopping with his two daughters for a Halloween costume. At the super store they found a "boys career" section with doctor, fireman and astronaut costumes. What was in the girls "career" section? Trick question. No such section. But … [Read more...]

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