Hollywood: Action movies with male leads are too risky

47Ronin

Hollywood movie executives are rejecting action-adventure movies featuring male protagonists, concluding that, given the box-office flop of 47 Ronin, with Keanu Reaves, male-led action movies are just too risky. The big-budget samurai film debuted … [Read more...]

Inspiring toy ad for girls, just in time for holiday shopping season

The three girls in the ad, bored silly by pretty pink princess TV advertising, take action.

A few things about this ad: (see update, No. 4 item, below) 1. It's inspiring. Marketing does have an effect on all of us, but especially children. There are  many girls who are going to see this ad and be inspired to make cool stuff. Older girls … [Read more...]

Looking for better options this Halloween?

A Mighty Girl costume choice

This dad went shopping with his two daughters for a Halloween costume. At the super store they found a "boys career" section with doctor, fireman and astronaut costumes. What was in the girls "career" section? Trick question. No such section. But … [Read more...]

Don’t miss: Boston film festival and media literacy workshops for youth

BIKF-Postcard

This looks great! I'm going. Next weekend, November 1 to 3, if you are reasonably close to Somerville or Medford outside Boston, this looks like the place to be for kids 10 and over. Kathryn Dietz, Executive Director of Filmmakers Collaborative … [Read more...]

#BraveGirlsWant take back media campaign kicks off Friday

BGA flashmob dance

If you are anywhere in or near New York City tomorrow, Friday, Oct. 11 – the second International Day of the Girl Child – get yourself and your daughters down to Times Square for the kick off of the Brave Girls Alliance campaign. They are … [Read more...]

How junk food marketers use science and deep pockets to exploit children

FMB video 2 social media graphic 2

What are parents up against? Highly sophisticated marketers who spend billions and hire top experts to figure out how to exploit your children's natural biology and psychology to get them to crave junk food. That's according to a short Food … [Read more...]

Parents see their children hurt by stereotyped toy marketing, demand that retailers stop

lettoybetoys

Some parents across the pond decided they have had enough of the gender-stereotyped toy marketing that is being pushed on their kids by retailers. They got organized, and less than a year ago, Let Toys Be Toys burst onto the scene. They have had … [Read more...]

Baby apps, teen films, Stride Rite, Marissa Mayer, female-centric media or lack thereof, media research, Miley and Robin

Marissa Meyer, Yahoo CEO, poses for Vogue

This week, a mish-mash of media readings.  First of all, I'm grateful to my friend Melissa Wardy of PigtailPals for putting together this discussion for parents about the Miley Cyrus performance on MTV's music video awards show this weekend. What … [Read more...]

Tablet computers, iPads in schools: Some answers, more questions

Out of the woods and soon, back to school with an iPad.

My son, PD, picked up his new iPad from his school yesterday. They are being distributed to all students going into the 9th grade at our suburban public school. A few months ago I posted here about my skepticism, and a fairly long list of … [Read more...]

Just a toy? No.

How many times have I read an article criticizing stereotyped toys and toy marketing followed by a bunch of comments to the effect that "Relax, it's just a toy." What these misguided commenters fail to understand is the importance of play to … [Read more...]

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