You need to know about the TOADY award. That’s for Toys Oppressive And Destructive to Young Children. Not to be confused with the toy industry’s TOTY (Toy Of The Year) award.
The Campaign for a Commercial-Free Childhood has selected its finalists from among thousands that promote violence or precocious sexuality to children, or just plain crush your child’s imagination. With so many deserving contenders, it must have been tough to choose just five!
This years’ line-up is truly appalling. Vote for your favorite today and the winner will be announced May 12.
Marketing, Media and Childhood 