Marketing, Media and Childhood
Investigations at the intersection of marketing, media and childhood
Only if you are concerned about women's stalled progress in STEM fields, and how that potentially effects their own futures in terms of income and fulfilling careers, as well as the innovative and competitive strength of the overall U.S. economy. No … [Read more...]
Michelle Cove, who is the founder of MediaGirls, a media literacy program in Brookline, Massachusetts, sent along this photo and comment, as a follow up to my previous post about Old Navy advertising. "Sexualizing girls early isn’t always about … [Read more...]
I'm wondering how exactly Old Navy could have made the decision that this is an appropriate advertisement for its clothing for little girls. Remind you of anyone? This child is about 10 years old, and recreating a pose from … [Read more...]
Never before have parents had to "deliberately and consciously counter many of the dominant messages of their own culture." (A synopsis of a Must Read article for all parents of small children) One day, Gloria DeGaetano found herself with two … [Read more...]
So let's look at the big picture. A corporation that controls a huge amount of media - Time Warner - will place a doll on the front cover of the Swimsuit Edition of Sports Illustrated - a sports magazine issue that showcases women's bodies not as … [Read more...]
A few things about this ad: (see update, No. 4 item, below) 1. It's inspiring. Marketing does have an effect on all of us, but especially children. There are many girls who are going to see this ad and be inspired to make cool stuff. Older girls … [Read more...]
This dad went shopping with his two daughters for a Halloween costume. At the super store they found a "boys career" section with doctor, fireman and astronaut costumes. What was in the girls "career" section? Trick question. No such section. But … [Read more...]
If you are anywhere in or near New York City tomorrow, Friday, Oct. 11 – the second International Day of the Girl Child – get yourself and your daughters down to Times Square for the kick off of the Brave Girls Alliance campaign. They are … [Read more...]
This week, a mish-mash of media readings. First of all, I'm grateful to my friend Melissa Wardy of PigtailPals for putting together this discussion for parents about the Miley Cyrus performance on MTV's music video awards show this weekend. What … [Read more...]
How many times have I read an article criticizing stereotyped toys and toy marketing followed by a bunch of comments to the effect that "Relax, it's just a toy." What these misguided commenters fail to understand is the importance of play to … [Read more...]
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Marketing, Media and Childhood 