Common Sense Media


Center on Media and Child Health:
What you need to know about media and children’s health

Campaign for a Commercial-Free Childhood 
Quantity of Media Consumption:  
American Academy of Pediatrics

The average US child aged 8 months to 8 years is exposed to almost 4 hours of background television on a typical day. Younger children and African American children were exposed to more background television. The American Academy of Pediatrics has warned against background television, because it can harm children’s cognitive functioning and social play.

Kaiser Family Foundation survey, January 2010: Generation M2: Media in the Lives of 8- to 18-Year-Olds, January 20, 2010

The amount of time young people spend with entertainment media has risen dramatically over the past five years, especially among minority youth. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media in a typical day – more than 53 hours a week.


Zero to Eight: Children’s Media Use in America A Common Sense Media Research Study October 28, 2013

Reporting changes since last report in 2011, including dramatic increase in use of mobile media devices among young children.

Zero to Eight: Children’s Media Use in America A Common Sense Media Research Study October 25, 2011



Report of the American Psychological Association task force on the Sexualization of Girls

Sexualized Teen Girls: Tinsel Town’s New Target, 2010 Parents Television Council

American Psychological Association on Violence in Mass Media

Joint Statement on the Impact of Entertainment Violence on Children, July 26, 2000.

After reviewing more than 1000 studies based on over 30 years of research, 6 major public health organizations, including the American Medical Association and the American Academy of Pediatrics, found that “viewing entertainment violence can lead to increases in aggressive attitudes, values, and behavior, particularly in children.”

FTC report to Congress: Marketing Violent Entertainment to Children April, 2007

Yale Rudd Center for Food Policy and Obesity, July 2010

Influence of Licensed Characters on Children’s Taste and Snack Preferences  Yale Rudd Center for Food Policy and Obesity, Oct. 2011

Sugary Drink FACTS

Evaluating Sugary Drink Nutrition and Marketing to Youth

Reality on MTV: Gender Protrayals on MTV Reality Programming, 2011 Parents Television Council

AAUW report: Crossing the Line – Sexual Harrassment at School   Study on the specific type of bullying that is sexual harrassment 

 Girl Scouts’ Healthy Media Commission  Commission for Positive Images of Women and Girls

  The Ratings Sham II  Parents Television Council on the network’s ratings system 

Advertising to Kids and the FTC: A Regulatory Retrospective That Advises the Present

The Educational Cost of Schoolhouse Commercialism, 2011 National Education Policy Center at the University of Colorado, Boulder

Commercialism in Education Research Unit at Arizona State University Policy and Statutory Responses to Advertising and Marketing in Schools From the executive summary:

Overall, marketing activities in schools actively threaten high-quality education by causing psychological, health-related, and academic harm to students. Commercial activities offer children experiences primarily intended to serve the sponsors and not the children themselves; they are therefore inherently “mis-educative,” because they promote unreflective consumption rather than critical thinking and rational decision making.

Children, Wired: For Better and For Worse In Neuron: Fascinating overview of research on both the positive and negative effects of television, video games and internet use, depending on content, context and the user’s developmental stage.

Resources for Parents

Infant / Toddler Play, Toys and Media Action Guide Teachers Resisting Unhealthy Children’s Entertainment TRUCE