Marketing, Media and Childhood
Investigations at the intersection of marketing, media and childhood
Michelle Cove, who is the founder of MediaGirls, a media literacy program in Brookline, Massachusetts, sent along this photo and comment, as a follow up to my previous post about Old Navy advertising. "Sexualizing girls early isn’t always about … [Read more...]
I'm wondering how exactly Old Navy could have made the decision that this is an appropriate advertisement for its clothing for little girls. Remind you of anyone? This child is about 10 years old, and recreating a pose from … [Read more...]
So let's look at the big picture. A corporation that controls a huge amount of media - Time Warner - will place a doll on the front cover of the Swimsuit Edition of Sports Illustrated - a sports magazine issue that showcases women's bodies not as … [Read more...]
This dad went shopping with his two daughters for a Halloween costume. At the super store they found a "boys career" section with doctor, fireman and astronaut costumes. What was in the girls "career" section? Trick question. No such section. But … [Read more...]
The sexy Merida transformation sparked outrage, and now it has sparked something positive. Activists in the fight against sexualization of girls have formed the Brave Girls Alliance to work for healthy media images and messages for girls. The … [Read more...]
The big news this week: Disney makeover of the brave and tough Merida into sexy vamp provokes outrage, and Disney dials it back. She loses the archery gear, and now she's got a sparkly, off the shoulder dress, a curvier body, and perfect, sexy … [Read more...]
I took a stroll through the toy aisles of a major retailer with my camera. The aisles with toys for girls are conveniently color coded with pink. The boys' aisles are blue, of course. This helps you find the correct and proper toy for your children. … [Read more...]
My sister and I used to love to dress up in my mother’s old prom dress, which we found deep in a closet in the attic. It was a pale pink, with lots of fluffy petticoats. The flouncy skirt thrilled me. It rose up and whirled with me as I spun … [Read more...]
You already know that television is full of inappropriate and unhealthy sexual content for children and teens. If you need any more reasons to turn it off and speak out, take a look at a new report by the Parents Television Council that documents the … [Read more...]
Offbeat Mama asks if we can change "princess culture."Media Macaroni has an opinion about girls not on film, Pixar and Despicable Me.The American Psychological Association talks about raising healthy kids in a sexualized media … [Read more...]
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Marketing, Media and Childhood 