Marketing, Media and Childhood
Investigations at the intersection of marketing, media and childhood
Help Laurel today! Go to the the Kickstarter: Wonder Crew: More than Just a Toy - Expanding Boys' Play! Just a few more days to make this positive product for boys a reality. I'm thrilled to present this guest blog post by another parent … [Read more...]
Never before have parents had to "deliberately and consciously counter many of the dominant messages of their own culture." (A synopsis of a Must Read article for all parents of small children) One day, Gloria DeGaetano found herself with two … [Read more...]
My nephew, 9 years old, was watching one of the early games of the World Cup when he came into the kitchen and asked his mother, “Can we go see The Purge?” "Is that a kids movie?" she asked. No he said. It's rated R. Then he said, “What does … [Read more...]
Hyper-masculinity is the message. Who gets hurt? "Compared to girls, research shows that boys in the U.S. are more likely to be diagnosed with a behavior disorder, prescribed stimulant medications, fail out of school, binge drink, commit a … [Read more...]
The big news this week: Disney makeover of the brave and tough Merida into sexy vamp provokes outrage, and Disney dials it back. She loses the archery gear, and now she's got a sparkly, off the shoulder dress, a curvier body, and perfect, sexy … [Read more...]
If Halo is rated M for mature game players only, then why the cross-promotion with Megabloks, intended for ages "8 and up"? Please watch this promotional video (or see screenshots below). Please note that the video includes the Xbox logo. How … [Read more...]
Catching you up on several important recent studies: Monster High has been called out for bullying Portrayals of bullying on children's television is shockingly high A study published in the Journal of Communication looking at … [Read more...]
For every child, in every state:
Media Literacy Now.
Join us!
Marketing, Media and Childhood 