A call to toy companies to stop marketing violence to children

M-Rated videos in the preschool aisle at Target

Here at Marketing, Media and Childhood, we love it when people take action. So I invited reader Catherine Cook of Denver to write a guest post about her petition to Mega Brands (owned by Mattel) to stop shelving toys based on violent video games in … [Read more...]

Houghton Mifflin brings execution horror into classrooms

If Houghton Mifflin's Channel One News really wanted children to see this image, why not edit it like I did? Was showing the knife to sixth graders that important?

"Houghton Mifflin's Channel One News makes the execution of James Foley the top news story for students down to the third grade. Picture of executioner holding the knife that beheads James Foley is shown to middle school students." Read more: … [Read more...]

Update: How cute! Old Navy marketing starts girls on sexualization path as toddlers

Old Navy fashion

Michelle Cove, who is the founder of MediaGirls, a media literacy program in Brookline, Massachusetts, sent along this photo and comment, as a follow up to my previous post about Old Navy advertising. "Sexualizing girls early isn’t always about … [Read more...]

Brazil bans advertising to children

marketing in school

Banned because it's abusive. Amazing to see a country respect children's needs over corporate profits. When will the U.S. do the same? Here is a summary based on a Consumers International article: The National Council for the Rights of Children … [Read more...]

Inspiring toy ad for girls, just in time for holiday shopping season

The three girls in the ad, bored silly by pretty pink princess TV advertising, take action.

A few things about this ad: (see update, No. 4 item, below) 1. It's inspiring. Marketing does have an effect on all of us, but especially children. There are  many girls who are going to see this ad and be inspired to make cool stuff. Older girls … [Read more...]

#BraveGirlsWant take back media campaign kicks off Friday

BGA flashmob dance

If you are anywhere in or near New York City tomorrow, Friday, Oct. 11 – the second International Day of the Girl Child – get yourself and your daughters down to Times Square for the kick off of the Brave Girls Alliance campaign. They are … [Read more...]

Parents see their children hurt by stereotyped toy marketing, demand that retailers stop

lettoybetoys

Some parents across the pond decided they have had enough of the gender-stereotyped toy marketing that is being pushed on their kids by retailers. They got organized, and less than a year ago, Let Toys Be Toys burst onto the scene. They have had … [Read more...]