Clydesdales at the Superbowl: Does Budweiser market its beer directly to kids?

Did you see the Budweiser ad during the SuperBowl that featured a heartwarming story about a horse who remembered the many who helped to raise and train it? It was a touching story.

See if you can recognize the persuasive technique, via the Media Literacy Project.

Turns out, the ad appealed strongly to middle and high school students, according to a survey conducted by The Drug Free Action Alliance. It was one of the top favorites, and the second most recalled. Kids love baby animals. (Other top favorites were ads for junk food and fast food.)

The Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health, says numerous studies have found that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if they are already drinking, to drink more.

Is Budweiser intentionally advertising alcohol to kids? What do you think?


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