Please share this success with me. Talk to the teachers at your school about the importance of media literacy. Many teachers recognize the need, but it’s tough for them to find time in class during this era of standardized tests. We can support teachers by letting the school administration know that we consider media literacy education a priority.
Then tell your teachers about the terrific resources at MEF. There are many more documentaries available there, especially for older students. Teachers at all levels can also find resources at the Media Awareness Network and the Media Literacy Project.
The adult/political version is also worth watching.
This is an invaluable post. We should be teaching media literacy in schools, especially how commercials target children and women consumers. Since my son was two, whenever he wanted something from a commercial, I told him they just want our money. Now he tells me that and he walks away from whatever commercial he sees.
Weniger Gottquatsch – I think this is the same one that you are thinking of. (I said above that all teens should watch it, but in fact I believe everyone should watch it, especially parents.) Anyone interested in seeing this film can watch it on youtube, or go to a local screening. Also, you can probably purchase it for a significantly discounted price for personal use. If you have a group in the Boston area that wants to see it, email me. emcn17 @ gmail (dot)com
The film I refer (and link) to in the comment above is here. It's long but worth the viewing.The film to which you gave us access is also excellent. I'd note though, that it's somewhat ponderous, breathless and relentless in its marshalling of facts. It's also guilty of using some of the same tactics it finds in corporate marketing: just listen to the background music. While I admire its pursuit of truth, I would suggest a lighter approach.As an example of a lighter approach and maybe a more effective one for teens, listen to the extraordinary piece of countercultural advocacy at thejuicemedia.com
Thanks for posting these links, Weniger Gottquatsch! And for coming back to clarify. No wonder I was confused about your earlier comment. The link was not showing up as a different color on my machine. Also thanks for the comments on Consuming Kids – very valid observations. I am going to take a close look at the film and the other link that you recommended.