Marketing, Media and Childhood
Investigations at the intersection of marketing, media and childhood
Student examines ad for persuasive techniques.My words inspired my son’s fifth grade teacher, Dori Pulizzi, to create a media literacy lesson for her students. Am I pleased? You betcha! It’s just one small step, but it feels like a huge achievement. … [Read more...]
If kids learn anything from the government's new advertising awareness video game, Admongo, they will notice that Scholastic has taken advantage of the opportunity to market its own brand.As this article in Slate points out, the poster for Admongo … [Read more...]
I just came across, at Parents for Ethical Marketing, several children's books devoted to the issue of commercials and marketing. This one is a Berenstain Bears book, which I'm betting will be good for the 3- to 7-year-old crowed, which is great … [Read more...]
The FTC has a launched a new effort to teach kids about advertising, which is interesting because the FTC lost its authority to oversee advertising to children in 1980. I'm wondering if this is the beginning of an effort to get that authority back. … [Read more...]
"In every society there has always been a story teller. The story teller is the one who imparts to the members the values and the accepted behaviors of the society."That's how Dianna Morton begins her media literacy classes."When our ancestors were … [Read more...]
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Marketing, Media and Childhood 