I used to watch Miss America with my family when I was a child. Now I realize how denigrating such pageants are. However, the mission of PTC is not to seek equal rights for women, but to discourage the “increasingly graphic sexual themes and dialogue, depictions of gratuitous violence, and profane and obscene language” during what used to be considered family-friendly prime time, and I can’t fault them for that. And so the PTC is warning that the Miss USA pageant is not for kids. Clearly, beauty pageants could have been a lot worse. Now they are.
Here’s what the PTC says about the show:
Unlike the wholesome beauty pageants of the past, this year’s Miss USA contestants have posed for photographs in an openly sexual manner. Posed seductively on a bed, the contestants display tousled hair, smudged black eyeliner, low-cut panties, sexy lingerie, and lots of cleavage and bare skin. Many disappointed fans of the pageant have protested the new look, saying that the end result looks less like a traditional beauty contest and more like a Victoria’s Secret ad.
But contest impresario Donald Trump is delighted by the contest’s turn from a beauty pageant into a soft-porn photo shoot. Indeed, Trump revels in the change, and promises that the broadcast will contain even more sexually provocative material. “They go as far as you can on network television – which is pretty far!” Trump boasted.
Marketing, Media and Childhood 
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