Investigations at the intersection of marketing, media and childhood
Please see update below. The New York Times can't seem to stop sexualizing women on its home page. This is how the paper has followed up its advertising from two days ago that featured a prominent photo of a scantily-clad woman being held hostage by … [Read more...]
(Update: They've darkened it up slightly, so the video is not quite as in-your-face as it was originally, until you move the cursor over it. Still, the half-naked woman as hostage is still plain as day when the page comes up, as well as the bloodied … [Read more...]
It's Screen-Free Week, but it won't be easy to avoid them, with screens proliferating in our environment. Here are some of the places I've spotted screens over the past year. Inside a TaxiAirplaneGas stationGrocery checkoutDinerShopping Mall Nail … [Read more...]
Surely National Princess Week deserves to be the impetus for a reading list. Photo: Rebecca Hains Rebecca Hains: ...my point is this: The Disney Princess marketing machine is SO huge, so far-reaching, that it’s hard to avoid … [Read more...]
That was the headline I was imagining. Young man on bus reading one of the Hunger Games booksSo to bring you up to speed, The Hunger Games, featuring a strong, non-sexualized female protagonist who is not looking for romance, had a … [Read more...]
There will be many reviews that dissect Katniss to determine if she is the perfect role model or a true heroine. I don’t care about that. I’m thrilled that we have a big, big film with a strong female protagonist that is going to give the lie to the … [Read more...]
The Lego Friends maelstrom continues. Here's an update. These two videos thoroughly deconstruct gender stereotyping in Lego marketing:Feminist FrequencyIn part 1 of my two part LEGO and Gender series, I’ll explore how LEGO went terribly wrong with … [Read more...]
Thanks to SPARK Summit and Princess Free Zone … [Read more...]
[update January 12, 2012 to add Impeus.com] [update January 9, 2012 to add children's television creator and dad blogger Jason Tammemagi] There's been a tidal wave of response to the LEGO Friends line for girls among bloggers as well as in … [Read more...]
Source: TheBrickBlogger.comLego Friends? Not your girls' friend. Did girls not have enough choices in the doll category? Why doesn’t Lego focus on creating parts for things that girls like to BUILD, instead of more dolls with a selection of handbags? … [Read more...]
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Marketing, Media and Childhood 