This piece of advertising entered my home uninvited this weekend, and that really annoyed me.
I called the 800 number immediately and asked to be taken off the mailing list. And then, even though they didn’t ask, I told them why. We are raising boys here, I said, and we are not raising them to view women as a collection of body parts. I didn’t say it because I thought the message would ever actually reach the management, but because maybe I could plant a seed in the mind of the young woman on the other end of the phone line.
I don’t mind that this company creates and sells this product, so much. It’s not such a bad product, really, and could help some women feel more confident. But I certainly don’t want to see an entire catalog in my home devoted to pinching and squeezing a woman’s body parts into the correct shape.
And by the way, we’ve got equal opportunity body image insecurity exploitation here. Note the language: “zoned performance” crew, available in three STRONG styles. A little heavy-handed there, eh?
Look how much money there is to be made convincing women, and girls, that there is something wrong with them. It’s an obvious move to target men – the market is wide open! I don’t want my boys exposed to that either.