Marketing, Media and Childhood
Investigations at the intersection of marketing, media and childhood
This dad went shopping with his two daughters for a Halloween costume. At the super store they found a "boys career" section with doctor, fireman and astronaut costumes. What was in the girls "career" section? Trick question. No such section. But … [Read more...]
This looks great! I'm going. Next weekend, November 1 to 3, if you are reasonably close to Somerville or Medford outside Boston, this looks like the place to be for kids 10 and over. Kathryn Dietz, Executive Director of Filmmakers Collaborative … [Read more...]
If you are anywhere in or near New York City tomorrow, Friday, Oct. 11 – the second International Day of the Girl Child – get yourself and your daughters down to Times Square for the kick off of the Brave Girls Alliance campaign. They are … [Read more...]
What are parents up against? Highly sophisticated marketers who spend billions and hire top experts to figure out how to exploit your children's natural biology and psychology to get them to crave junk food. That's according to a short Food … [Read more...]
Some parents across the pond decided they have had enough of the gender-stereotyped toy marketing that is being pushed on their kids by retailers. They got organized, and less than a year ago, Let Toys Be Toys burst onto the scene. They have had … [Read more...]
This week, a mish-mash of media readings. First of all, I'm grateful to my friend Melissa Wardy of PigtailPals for putting together this discussion for parents about the Miley Cyrus performance on MTV's music video awards show this weekend. What … [Read more...]
My son, PD, picked up his new iPad from his school yesterday. They are being distributed to all students going into the 9th grade at our suburban public school. A few months ago I posted here about my skepticism, and a fairly long list of … [Read more...]
How many times have I read an article criticizing stereotyped toys and toy marketing followed by a bunch of comments to the effect that "Relax, it's just a toy." What these misguided commenters fail to understand is the importance of play to … [Read more...]
Every week I read compelling stories online that I usually find via Twitter and then share via Twitter. To make sure my precious blog readers don't miss these great pieces, I'm going to try to post excerpts from the best more frequently. Modern … [Read more...]
The sexy Merida transformation sparked outrage, and now it has sparked something positive. Activists in the fight against sexualization of girls have formed the Brave Girls Alliance to work for healthy media images and messages for girls. The … [Read more...]
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Marketing, Media and Childhood 