Marketing, Media and Childhood
Investigations at the intersection of marketing, media and childhood
So apparently kids WILL eat onions if Shrek’s face is on them, the Wall Street Journal finds. To go along with this news, last week a Yale study was published that found children like the taste of snack foods with licensed characters on them better … [Read more...]
Fox emphasizes parental responsibility over government regulation, but then goes around parent choices in its advertisingLast week, Fox Broadcasting Company aired an ad with a drawing depicting sexual bondage during The Simpsons, a show that I allow … [Read more...]
I'm not absolutely sure this isn't an April Fool's joke, but since the press release is dated May 20th, well, let's assume it's for real. Apparently Dreamworks has worked out a huge number of cross promotional deals, including one with Vidalia … [Read more...]
Marketing is a deductible business expense. How do you feel about subsidizing corporations that market sex and violence to your kids? How about junk food? Do you feel like subsidizing them? If we subsidize them, shouldn't we have a say in what … [Read more...]
If kids learn anything from the government's new advertising awareness video game, Admongo, they will notice that Scholastic has taken advantage of the opportunity to market its own brand.As this article in Slate points out, the poster for Admongo … [Read more...]
In this week's Boston Globe Magazine there was a story about the failure of anti-bullying efforts in schools, along with the observation that the next step might be to mobilize the bystanders.Buried in this article was an interesting tidbit worth … [Read more...]
I just came across, at Parents for Ethical Marketing, several children's books devoted to the issue of commercials and marketing. This one is a Berenstain Bears book, which I'm betting will be good for the 3- to 7-year-old crowed, which is great … [Read more...]
The FTC has a launched a new effort to teach kids about advertising, which is interesting because the FTC lost its authority to oversee advertising to children in 1980. I'm wondering if this is the beginning of an effort to get that authority back. … [Read more...]
Is it brainwashing?Sue Palmer thinks so.And, well, we didn't have aisles in the store that looked like this when I was a girl. I guess the marketers have learned something since then. I don't have girls, so I don't know, but I've heard that it's hard … [Read more...]
Apparently the Brits are starting to get it. According to Marketing Week, the Conservative Party in the U.K. vows to crack down on insidious commercialization directed toward children. The party unveiled a general election manifesto April 13 that … [Read more...]
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Marketing, Media and Childhood 