More social action news: Collaborating for positive messages for girls

The sexy Merida transformation sparked outrage, and now it has sparked something positive. Activists in the fight against sexualization of girls have formed the Brave Girls Alliance to work for healthy media images and messages for girls. The … [Read more...]

M-rated video games cross-promoted with children’s building toys

If Halo is rated M for mature game players only, then why the cross-promotion with Megabloks, intended for ages "8 and up"? Please watch this promotional video (or see screenshots below). Please note that the video includes the Xbox logo. How … [Read more...]

Vote today in the bad toy contest

It’s the TOADY. I do enjoy this annual contest, to select the worst toy of the year, as a counterpoint to the Toy of the Year award – the TOTY – which is sponsored by the toy industry. Sometimes the choices in both contests are strikingly … [Read more...]

A photo essay: What can a girl be?

I took a stroll through the toy aisles of a major retailer with my camera. The aisles with toys for girls are conveniently color coded with pink. The boys' aisles are blue, of course. This helps you find the correct and proper toy for your children. … [Read more...]

"See something? Say something." Advertising version

"Don't you wish your girlfriend was hot like me?" I had decided to get lunch at a new restaurant in town. I believe in supporting local business. Then I saw this cute little marketing card on the counter. And it made me feel not so good about … [Read more...]

Around the web raising awareness of harmful messages to children

 For today, media messages to children that parents should be aware of:Shaping Youth: Boys, Body Image and Sexualization: An Equal Opportunity Destroyer Shaping Youth photoChristian Science Monitor: Disney bans junk-food ads, but seeks to … [Read more...]

Reading List: Disney Princess Week

Surely National Princess Week deserves to be the impetus for a reading list. Photo: Rebecca Hains  Rebecca Hains: point is this: The Disney Princess marketing machine is SO huge, so far-reaching, that it’s hard to avoid … [Read more...]

Still searching for just where Lego made the wrong turn

The Lego Friends maelstrom continues. Here's an update. These two videos thoroughly deconstruct gender stereotyping in Lego marketing:Feminist FrequencyIn part 1 of my two part LEGO and Gender series, I’ll explore how LEGO went terribly wrong with … [Read more...]

Which one is a joke, and which one is the real ad?

Thanks to SPARK Summit and Princess Free Zone … [Read more...]

It’s the Lego Friends roundup

[update January 12, 2012 to add] [update January 9, 2012 to add children's television creator and dad blogger Jason Tammemagi]  There's been a tidal wave of response to the LEGO Friends line for girls among bloggers as well as in … [Read more...]