Images of women we would like to see more often in marketing

Got off my bike to snap this one. Because it made me happy.Nothing on my blog gets more hits than this one: Research shows positive media images do a world of good.People searching on “positive images of women athletes,” “positive images of women,” … [Read more...]

L.L. Bean, Land’s End, dipping toes into pornification game

I’m not sure the trickle down theory works in economics, but it sure seems to be taking effect in sexualized marketing. It starts with a drip, drip, drip. While sexualization creep touches girls at younger and younger ages, it also starts moving into … [Read more...]

How the media train boys to be sexist

Watch this trailer from the Media Education Foundation, which highlights the powerful messages boys are getting from current popular media. Or, as they put, "Takes aim at the forces in male culture that condition boys and men to dehumanize and … [Read more...]

Looking at ads on summer vacation

Yes, I’ve been on a bit of a blog break this summer. So, in sympathy with the children going back to school, let’s do a “What I did on my summer vacation” entry.There I was strolling along a busy city street in San Diego, enjoying the beautiful day, … [Read more...]

Percy Jackson vs. Transformers 3: Media influences on your boys. Which message do you prefer?

I came across two reviews of current media offerings directed at young boys, from the perspective of what they teach children about gender and stereotypes.The difference is stark. At Achilles Effect, Crystal Smith finds the Percy Jackson series by … [Read more...]

A reading list from the @mktgchildhood Twitter timeline

Time again for a roundup of interesting reading I have found and posted on Twitter with a focus on the topic of selling our kids to the highest bidder.(Do you follow me on Twitter? If you are interested in the topics we talk about here, then please … [Read more...]

Movie Review: Winter’s Bone

I highly recommend Winter's Bone–with its excellent messages about female strength and courage, as well as the damaging effects of illicit drugs–for older teens. What’s with movie ratings? Apparently any mention of illicit drugs earns an R, but you … [Read more...]

Ads on school buses, ads on thighs: This week in the world of media

I have learned this week that a lot of people are interested in positive, non-sexualized images of female athletes. I’m glad. What else? Read on:These states have legislation pending to allow ads on school buses:Florida, Idaho, Kentucky, Ohio, … [Read more...]

More Positive Images of Women Athletes

A few weeks back I wrote about the positive effects on girls of portraying female athletes engaged in their sports, being strong and competent, rather than as sexualized objects. Today, an update. Here is a women’s rugby campus marketing campaign … [Read more...]

See your name in lights. Or in the credits at least.

For just $35, you can help get this documentary completed, and they will put your name in the credits. How cool is that? THE HISTORY OF THE UNIVERSE AS TOLD BY WONDER WOMAN is a feature film about female superheroes, warrior princesses and the … [Read more...]