Investigations at the intersection of marketing, media and childhood
If kids learn anything from the government's new advertising awareness video game, Admongo, they will notice that Scholastic has taken advantage of the opportunity to market its own brand.As this article in Slate points out, the poster for Admongo … [Read more...]
Today is the last day to vote in the Campaign for a Commercial-Free Childhood worst toy contest.Why I voted for the EyeClops mini projector: This outdoor projector represents a new threat to childhood, and among the choices, is the most difficult for … [Read more...]
Ratings Legend Show may include gratuitous sex, explicit dialogue, violent content, or obscene language, and is unsuitable for children. The … [Read more...]
Congresswoman Tammy BaldwinRep. Tammy Baldwin, D-Wisc., with co-sponsor Rep. Shelley Moore Capito, R-W.Va., introduced a bill on March 24 that is intended to help counter the effects on girls of sexualization in the media. The bill would provide … [Read more...]
The family was sitting around the table at dinner last night (anachronism alert!). We were brainstorming a new name for the blog, looking for words and images that would convey the concept of protecting children from excessive marketing. I threw out, … [Read more...]
In this week's Boston Globe Magazine there was a story about the failure of anti-bullying efforts in schools, along with the observation that the next step might be to mobilize the bystanders.Buried in this article was an interesting tidbit worth … [Read more...]
I just came across, at Parents for Ethical Marketing, several children's books devoted to the issue of commercials and marketing. This one is a Berenstain Bears book, which I'm betting will be good for the 3- to 7-year-old crowed, which is great … [Read more...]
AdWeek has a special issue this week on marketing to kids. It's pretty funny in an ironic weird way that the banner actually looks like it is intended to appeal to kids and it's called the Kids Special Issue, as if it were for kids.Want an eye opener … [Read more...]
There's sure to be a lot of "nanny state" charges in the wake of a decision by the Santa Clara County supervisors in California to ban toys from fast food. And that's understandable. Why should the government get involved in whether my kids can have … [Read more...]
The FTC has a launched a new effort to teach kids about advertising, which is interesting because the FTC lost its authority to oversee advertising to children in 1980. I'm wondering if this is the beginning of an effort to get that authority back. … [Read more...]
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Marketing, Media and Childhood 