Investigations at the intersection of marketing, media and childhood
We know media literacy education is an effective strategy for helping to prevent adolescent tobacco use. But why? A recent University of Pittsburgh study sheds light on why a media literacy program was more effective than a control program that had … [Read more...]
Banned because it's abusive. Amazing to see a country respect children's needs over corporate profits. When will the U.S. do the same? Here is a summary based on a Consumers International article: The National Council for the Rights of Children … [Read more...]
So that's what those ads are about. They actually want me to love my body, not feel totally crappy about it so that I will rush out to buy an undergarment intended to make it look more appealing to other people. File under … [Read more...]
On the first nice day of spring in the Boston area, I caught site of this little boy pushing his pink stroller alongside dad, who was pushing his own stroller. Read about the problems with pink marketing at The Mamafesto: Beyond boxing girls in … [Read more...]
So let's look at the big picture. A corporation that controls a huge amount of media - Time Warner - will place a doll on the front cover of the Swimsuit Edition of Sports Illustrated - a sports magazine issue that showcases women's bodies not as … [Read more...]
Hyper-masculinity is the message. Who gets hurt? "Compared to girls, research shows that boys in the U.S. are more likely to be diagnosed with a behavior disorder, prescribed stimulant medications, fail out of school, binge drink, commit a … [Read more...]
Today, some very positive and exciting news that I've been keeping from you for too long. A University of California at Los Angeles study found that Media Literacy is an effective approach to youth violence prevention and to reducing other negatives … [Read more...]
This seems like a good time to mention that the publisher of this blog is also founder of Media Literacy Now, an organization that is working to raise the national level of public discourse on Media Literacy by sparking legislative activity in each … [Read more...]
Hollywood movie executives are rejecting action-adventure movies featuring male protagonists, concluding that, given the box-office flop of 47 Ronin, with Keanu Reaves, male-led action movies are just too risky. The big-budget samurai film debuted … [Read more...]
A few things about this ad: (see update, No. 4 item, below) 1. It's inspiring. Marketing does have an effect on all of us, but especially children. There are many girls who are going to see this ad and be inspired to make cool stuff. Older girls … [Read more...]
For every child, in every state:
Media Literacy Now.
Join us!
Marketing, Media and Childhood 